The demand gen funnel is a crucial concept for B2B marketers who want to move qualified leads through a structured buyer's journey. How do you all define your funnel stages? I personally find it helpful to think about the awareness, consideration, and decision phases, especially when trying to align marketing and sales. What tactics do you use to nurture leads at each stage of your demand gen funnel to maximize conversion?
The demand gen funnel is a crucial concept for B2B marketers who want to move qualified leads through a structured buyer's journey. How do you all define your funnel stages? I personally find it helpful to think about the awareness, consideration, and decision phases, especially when trying to align marketing and sales. What tactics do you use to nurture leads at each stage of your demand gen funnel to maximize conversion?
