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How Long Can Reels Be?

Considering How Long Can Reels Be to boost engagement rates? Here’s a breakdown.

Instagram Reels can be videos that are from 15 seconds to 90 seconds.

A majority of creators choose 30-second long Reels for short attention span.

Longer Reels (60–90 seconds) allow for longer and thought-out content.

Those videos exceeding 60 seconds are suitable for multiple clips or a story-sequenced narration of the event.

Finally, it was identified that Quick Reels are more likely to become viral in the Explore.

Looking at your analytics, try and determine what kind of Reel length will be suitable for your audience.

Knowing How Long Can Reels Be that viewers are willing to watch will go a long way in getting more engagement on the platform.