How Are You Measuring the Real Impact of Your Crypto Press Releases?
Quote from Lisha on June 24, 2025, 10:24 amWe recently ran a crypto press release campaign for our Web3 platform across a few well-known PR agencies. The articles went live on some recognizable sites, but honestly… it’s hard to tell what we actually gained from it.
Clicks were minimal, no major media pickup, and the SEO value seems questionable at best. We spent a decent budget, yet the ROI feels super vague. It makes me wonder if most of these press release distribution platforms are just selling impressions, not impact.
Are there any reliable ways you all use to track performance? Like real user engagement, token awareness, or conversions?
Also, any tips on avoiding scammy PR services that overpromise?
Curious how others navigate the trade-off between SEO exposure vs paid visibility in this space.
Let’s share some real results—good or bad.
We recently ran a crypto press release campaign for our Web3 platform across a few well-known PR agencies. The articles went live on some recognizable sites, but honestly… it’s hard to tell what we actually gained from it.
Clicks were minimal, no major media pickup, and the SEO value seems questionable at best. We spent a decent budget, yet the ROI feels super vague. It makes me wonder if most of these press release distribution platforms are just selling impressions, not impact.
Are there any reliable ways you all use to track performance? Like real user engagement, token awareness, or conversions?
Also, any tips on avoiding scammy PR services that overpromise?
Curious how others navigate the trade-off between SEO exposure vs paid visibility in this space.
Let’s share some real results—good or bad.